Toyota’s compact car, the Yaris, is leading the sales rankings and dominating the market. Its popularity shows no signs of slowing, and it is now a driving force in the domestic compact car market. In this article, we will take a closer look at the Yaris’s incredible sales performance and the production system behind it.
Yaris sales are overwhelmingly strong and lead the way
Since its full model change in February 2020, the Yaris has been overwhelmingly strong in terms of sales. In 2023, the Yaris series will have annual sales of 194,364 units, far ahead of the second-place model, taking the lead. Its popularity is the driving force behind revitalizing the entire compact car market. In particular, the hybrid model is highly popular due to its high fuel efficiency, which is a factor in boosting sales.
Sales volume in 2023
The number of units sold in 2023 alone is expected to be a whopping 99,372, an impressive number for a model that is only three years old since its release.
| Date | Gasoline vehicles | Hybrid vehicles | total |
|---|---|---|---|
| January 2023 | 3,652 units | 3,330 units | 6,982 units |
| February 2023 | 3,100 units | 4,210 units | 7,310 units |
| March 2023 | 5,140 units | 5,650 units | 10,790 units |
| April 2023 | 3,580 units | 3,380 units | 6,960 units |
| May 2023 | 2,910 units | 3,070 units | 5,980 units |
| June 2023 | 5,320 units | 3,380 units | 8,700 units |
| July 2023 | 6,420 units | 3,890 units | 10,310 units |
| August 2023 | 4,460 units | 3,110 units | 7,570 units |
| September 2023 | 4,480 units | 3,490 units | 7,970 units |
| October 2023 | 3,800 units | 3,150 units | 6,950 units |
| November 2023 | 3,500 units | 3,770 units | 7,270 units |
| December 2023 | 3,020 units | 3,050 units | 6,070 units |
| total | 49,442 units | 49,930 units | 99,372 units |
Toyota Yaris registration numbers Source: Japan Automobile Dealers Association
Sales volume in 2024
| Date | Gasoline vehicles | Hybrid vehicles | total |
|---|---|---|---|
| January 2024 | 2,640 units | 2,610 units | 5,250 units |
| February 2024 | 1,730 units | 3,620 units | 5,350 units |
| March 2024 | 3,130 units | 4,510 units | 7,640 units |
| April 2024 | 3,170 units | 3,080 units | 6,250 units |
| May 2024 | 3,080 units | 2,950 units | 6,030 units |
| total | 13,750 units | 16,770 units | 30,520 units |
Toyota Yaris registration numbers Source: Japan Automobile Dealers Association
When the Corolla Cross was launched in 2020, the monthly sales target announced was 7,800 units. However , as of 2024, the company is producing and selling an average of just over 6,000 units, which is below that target.
Yaris production volume: Increasing production to meet demand
Although there has been no official announcement regarding the number of Yaris units produced, it is expected that production lines are operating at full capacity due to the high sales volume. Despite being affected by the global semiconductor shortage, Toyota is increasing production at its factories both in Japan and overseas to meet demand for the Yaris.
What makes the Yaris so popular? Its fuel economy, driving performance, and safety features
toyota yaris 2024
The reason for the Yaris’ popularity is its excellent fuel economy, driving performance, and high safety performance. The hybrid model achieves an astonishingly low fuel consumption of 36.0km/L in the WLTC mode, and is highly regarded as a car that is friendly to both the household budget and the environment. In addition, the adoption of the TNGA platform has significantly improved driving performance, resulting in crisp handling and a stable ride. Furthermore, it comes standard with the latest safety driving support system, “Toyota Safety Sense,” and its safety performance is also top class.
| Specifications | New Yaris Hybrid |
New Yaris petrol car |
New Yaris petrol car |
|---|---|---|---|
| full length | 3,940mm | 3,940mm | 3,940mm |
| Overall width | 1,695mm | 1,695mm | 1,695mm |
| Height | 1,500mm (2WD) 1,515mm (4WD) |
1,500mm (2WD) 1,515mm (4WD) |
1,500mm (2WD) 1,515mm (4WD) |
| Wheelbase |
2,550mm | 2,550mm | 2,550mm |
| engine | Inline 3 1.5L + motor M15A-FXE type |
In-line 3-cylinder 1.5L engine M15A-FKS type |
In-line 3-cylinder 1.0L engine 1KR type |
| Maximum power | 67kW (91hp) / 5500rpm |
88kW (120hp) / 6600rpm |
51kW (69hp) / 6000rpm |
| Maximum torque | 120Nm (12.2kgfm) / 3800-4800rpm |
145Nm (14.8kgfm) / 4800-5200rpm |
92Nm (9.4kgfm) / 4400rpm |
| Motor maximum output |
Front: 59kW (80ps) Rear: 3.9kW (5.3ps) |
– | – |
| Motor Max Torque |
Front: 141Nm (14.4kgm) Rear: 52Nm (5.3kgm) |
– | – |
| WLCT mode fuel consumption |
36.0-35.4km/L (2WD) 30.2km/L (4WD) |
21.4～21.6km/L 19.2km/L |
19.6～20.2km/L |
| Drive system | 2WD/4WD (E-Four) |
2WD/4WD | 2WD |
| Passenger capacity | 5 people | 5 people | 5 people |
| Minimum turning radius |
4.8m to 5.1m | 4.8m to 5.1m | 4.8m to 5.1m |
transmission |
Electric variable speed transmission |
Direct Shift- CVT 6-speed MT |
CVT |
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A word from the editorial department
In this article, we have provided a detailed explanation of the sales and production volumes of the Toyota Yaris. The overwhelming strength of the sales volume and strengthening of the production system have once again highlighted the popularity of the Yaris. The Yaris, which balances fuel efficiency, driving performance, and safety performance at a high level, can be said to be the ideal compact car.
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