The Toyota Hilux is a pickup truck beloved around the world. Its ruggedness, reliability, and versatility make it a popular choice for a wide range of situations, from work in harsh environments to leisure. Here, we look into the sales and production numbers of the Hilux and the secret behind its popularity.
Global sales volume: A pickup car loved around the world
Since its launch in 1968, the Hilux has been sold in over 180 countries and regions around the world, with cumulative sales reaching approximately 17.72 million units as of 2017. It is especially popular in the Middle East, Australia, Southeast Asia, South America, etc. In recent years, demand has also been increasing in developed countries due to its tough image and sophisticated design.
Production volume: Global models produced around the world
The Hilux is produced in six countries: Japan, Thailand, Argentina, South Africa, Pakistan, and Malaysia. Annual production is approximately 500,000 units, most of which are exported. Thailand, in particular, is a global production base for the Hilux, producing approximately 200,000 units per year.
Production and sales volume in Japan
Sales volume in 2022
Annual sales of the Hilux in 2022 were 11,080 units.
| Date | Hilux sales volume |
|---|---|
| January 2022 | 780 units |
| February 2022 | 910 units |
| March 2022 | 1,290 units |
| April 2022 | 920 units |
| May 2022 | 890 units |
| June 2022 | 1,010 units |
| July 2022 | 890 units |
| August 2022 | 820 units |
| September 2022 | 1,090 units |
| October 2022 | 990 units |
| November 2022 | 880 units |
| December 2022 | 610 units |
| total | 11,080 units |
Toyota Hilux registration numbers Source: Japan Automobile Dealers Association
Sales volume in 2023
The annual sales volume for the Hilux in 2023 was 10,770 units.
| Date | Hilux sales volume |
|---|---|
| January 2023 | 860 units |
| February 2023 | 1,000 units |
| March 2023 | 1,200 units |
| April 2023 | 760 units |
| May 2023 | 810 units |
| June 2023 | 1,070 units |
| July 2023 | 1,080 units |
| August 2023 | 1,050 units |
| September 2023 | 1,050 units |
| October 2023 | 660 units |
| November 2023 | 650 units |
| December 2023 | 580 units |
| total | 10,770 units |
Toyota Hilux registration numbers Source: Japan Automobile Dealers Association
Sales volume in 2024
The numbers are likely to be similar in 2023.
| Date | Hilux sales volume |
|---|---|
| January 2024 | 590 units |
| February 2024 | 350 units |
| March 2024 | 340 units |
| April 2024 | 300 units |
| May 2024 | 510 units |
| June 2024 | 680 units |
| total | 2,770 units |
Toyota Hilux registration numbers Source: Japan Automobile Dealers Association
When the company announced the minor change to the Hilux in August 2020, it set a monthly sales target of 400 units. In 2023, it is expected to produce an average of about 897 units, exceeding the target.
About Toyota Hilux
Toyota will make some improvements to the new “Hilux” and release it in Japan on September 28, 2023. The “Z” will be equipped with a “Panoramic View Monitor”, “Back Monitor”, and “Display Audio (with navigation function)” as standard. The body color of the “Z” and “Z “GR SPORT”” will be changed from the previous “Super White II” to “Platinum White Pearl Mica” as a manufacturer option. The “X” grade will be discontinued.
Toyota will announce the special edition “Revo Rocco” based on the new “Hilux” grade “Z” on December 22, 2023, and will start selling it in May 2024. This marks the 55th anniversary of the launch of the Hilux.
The special edition vehicle is based on the “Z” grade, and features black over fenders on the exterior, a special design for the front grille, bumper, etc., and is painted black. The tires, which have been upgraded from the standard 17-inch tires of the “Z” grade to 18-inch tires, feature “white letters” with white letters. Three body colors are available, including Oxide Bronze Metallic . The price is 4,772,000 yen.
Special white letter tires and aluminum wheels (black painted + machined gloss finish)
Radiator grille (exclusive design)
Front bumper (special design)
Front license plate frame
Over fenders front and rear (special design)
Deck bar (with lighting)
Sub-name sticker
Rear garnish
Bed runner
Tailgate lift assist
hilux Revo Rocco
hilux Z Revo Rocco
Toyota Hilux partial improvement 2023 model price and grade
| grade | engine | Drive system |
transmission |
Price (10%) |
|---|---|---|---|---|
| Z | 2GD-FTV (2.4L) | 4WD | 6 Super ECT | 4,072,000 yen |
| Z “GR SPORT” | 2GD-FTV (2.4L) | 4WD | 6 Super ECT | 4,312,000 yen |
| Special edition Z “Revo Rocco” |
2GD-FTV (2.4L) | 4WD | 6 Super ECT | 4,772,000 yen |
Toyota Hilux Partial Improvement 2023 Model Specifications
| Specifications | New Hilux (Japanese model) |
|---|---|
| full length | 5,340mm |
| Overall width | 1,855mm |
| Height | 1,800mm |
| Wheelbase | 3,085mm |
| engine | In-line 4-cylinder 2.4L direct injection diesel engine 2GD-FTV type |
| Maximum power | 110kW (150PS) / 3,400rpm |
| Maximum torque | 400Nm (40.8kgm) / 1,600-2,000rpm |
| transmission | 6-speed automatic transmission (6 Super ECT) |
| Passenger capacity | 5 people |
Why is the Hilux selling so well? The secret to its popularity
The secret to the Hilux’s popularity can be summed up in the following three points.
- Unparalleled durability and reliability: The Hilux is designed for use in the harshest environments, and its durability and reliability are guaranteed. You can drive it with confidence in any location, whether it’s the desert, mountain range or rainforest.
- Versatility: The Hilux can be used for a variety of purposes by utilizing the loading platform. It is ideal not only for transporting work tools and materials, but also for camping and outdoor leisure activities. In recent years, models with improved comfort and safety have been released, and it is also used as daily transportation.
- High resale value: The Hilux is highly popular in the used car market due to its durability and reliability. This means that the resale value is also high after purchase, allowing you to enjoy your ownership with peace of mind.
A word from the editorial department
The Toyota Hilux is a pickup truck that has been loved around the world for over half a century. Its sales and production numbers speak to its popularity. The Hilux will continue to evolve and support the lives of people all over the world.
Hilux