The Suzuki Hustler is a popular model that leads the mini SUV market with its unique design and excellent driving performance. In this article, we will explore the latest sales and production figures, as well as the reasons for its popularity.
Suzuki Hustler sales figures
The Suzuki Hustler sold 82,720 units in 2023 , ranking 4th overall in the minicar category. This is a figure that far exceeds the 59,330 units sold by its rival, the Daihatsu Taft. It continues to perform well in 2024, ranking 4th in the minicar sales ranking in July. In particular, the current model, which was released in January 2020, has received orders that far exceeded its monthly sales target since its launch, demonstrating its popularity.
Sales volume in 2022
Annual sales of the Hustler in 2022 were 70,373 units .
| Date | Sales volume |
|---|---|
| January 2022 | 4,673 units |
| February 2022 | 5,545 units |
| March 2022 | 6,962 units |
| April 2022 | 6,690 units |
| May 2022 | 5,444 units |
| June 2022 | 5,035 units |
| July 2022 | 5,361 units |
| August 2022 | 4,733 units |
| September 2022 | 6,715 units |
| October 2022 | 6,557 units |
| November 2022 | 6,861 units |
| December 2022 | 5,797 units |
| total | 70,373 units |
Suzuki Hustler registration numbers Source: Japan Automobile Dealers Association
Sales volume in 2023
Annual sales of the Hustler in 2023 will be 82,720 units.
| Date | Sales volume |
|---|---|
| January 2023 | 7,180 units |
| February 2023 | 5,611 units |
| March 2023 | 5,292 units |
| April 2023 | 4,052 units |
| May 2023 | 5,145 units |
| June 2023 | 6,877 units |
| July 2023 | 8,189 units |
| August 2023 | 7,268 units |
| September 2023 | 9,011 units |
| October 2023 | 8,953 units |
| November 2023 | 8,731 units |
| December 2023 | 6,411 units |
| total | 82,720 units |
Suzuki Hustler registration numbers Source: Japan Automobile Dealers Association
Sales volume in 2024
The number of units in the first half of 2024 appears to be unchanged from 2023.
| Date | Sales volume |
|---|---|
| January 2024 | 8,211 units |
| February 2024 | 8,990 units |
| March 2024 | 10,618 units |
| April 2024 | 7,507 units |
| May 2024 | 6,012 units |
| June 2024 | 7,641 units |
| July 2024 | 7,501 units |
| total | 56,480 units |
Suzuki Hustler registration numbers Source: Japan Automobile Dealers Association
Suzuki Hustler production volume
The monthly sales target announced on May 24, 2024, when the minor change of the Hustler was released, was 7,000 units . However , as of August 2024, the target number of units is being produced and sold.
Why the Suzuki Hustler continues to sell well
hustler J STYLE
The first full model change was announced on December 24, 2019, and released on January 20, 2020. The concept has been kept the same as the first generation. The wheelbase has been extended by 35 mm to 2,460 mm by adopting the lightweight, high-rigidity platform “HEARTECT”, which is also used in the 8th generation Alto and 6th generation Wagon R.
The special edition vehicle “J STYLE” will be released on November 17, 2020.
Announced on May 9, 2022, it will be released on May 23rd with some specification changes.
It will be released on May 24, 2024 with some specification changes. This time, a special edition “TOUGH WILD” model will be available, featuring chrome-plated parts.
The Suzuki Hustler is popular with many users for the following reasons:
- Unique design: The unique style combines the strength of an SUV with a rounded, friendly design, and is accepted by a wide range of people.
- Excellent driving performance: Although it is a light car, it has high off-road performance and a stable ride. It is also attractive that it can be used in active scenes such as outdoors.
- Comfortable interior space: Despite its compact body, it offers a spacious interior and convenient storage space.
- Comprehensive safety equipment: Equipped with advanced safety technologies such as Suzuki Safety Support, it provides a safe and secure driving environment.
New Hustler, some specification changes, 2024 model, specs
Combining the new “R06D” engine with a new CVT has achieved excellent fuel efficiency and smooth driving over a wide range of speeds, from low to medium to high. All models are equipped with the mild hybrid system used in the new Wagon R, which increases the motor assist time and motor output, and improves maximum output from 2.2ps to 3.1ps. This provides better fuel efficiency.
| Specifications | New Hustler | New Hustler |
|---|---|---|
| full length | 3,395mm | 3,395mm |
| Overall width | 1,475mm | 1,475mm |
| Height | 1,680mm | 1,680mm |
| Wheelbase | 2,460mm | 2,460mm |
| engine | 660cc in-line 3-cylinder engine R06D type + motor |
660cc inline 3-cylinder turbo engine R06A type + motor |
Maximum engine output |
36kW (49hp) / 6,500rpm |
47kW (64hp) / 6,000rpm |
| Maximum engine torque |
58Nm (5.9kgm) / 5,000rpm |
95Nm (9.7kgm) / 3,000rpm |
| Motor maximum output |
1.9kW (2.6hp) / 1,500rpm |
2.3kW (3.1ps) / 1,000rpm |
| Motor maximum torque |
40Nm (4.1kgm) / 100rpm |
50Nm (5.1kgm) / 100rpm |
| battery | Lithium-ion battery |
Lithium-ion battery |
| Drive system | 2WD(FF)/4WD | 2WD(FF)/4WD |
| WLCT mode fuel consumption |
25.0km/L (2WD) 23.4km/L (4WD) |
22.6km/L (2WD) 20.8km/L (4WD) |
| Passenger capacity | 4 people | 4 people |
Suzuki new Hustler partial specification change 2024 model price grade
There are six grades, each with 2WD and 4WD. The price has increased by 75,900 to 160,600 yen due to the price revision.
| grade | engine | Drive system |
transmission |
Price (10%) |
|---|---|---|---|---|
| HYBRID G |
660cc inline 3-cylinder engine + motor (mild hybrid) |
2WD | CVT | 1,518,000 yen |
| 4WD | 1,652,200 yen | |||
| HYBRID G Turbo |
660cc inline 3-cylinder turbo engine + motor (mild hybrid) |
2WD | 1,596,100 yen | |
| 4WD | 1,730,300 yen | |||
| HYBRID X |
660cc inline 3-cylinder engine + motor (mild hybrid) |
2WD | 1,672,000 yen | |
| 4WD | 1,806,200 yen | |||
| HYBRID X Turbo |
660cc inline 3-cylinder turbo engine + motor (mild hybrid) |
2WD | 1,750,100 yen | |
| 4WD | 1,884,300 yen | |||
| Special edition vehicle HYBRID TOUGH WILD |
660cc inline 3-cylinder engine + motor (mild hybrid) |
2WD | 1,760,000 yen | |
| 4WD | 1,894,200 yen | |||
| Special edition HYBRID TOUGH WILD Turbo |
660cc inline 3-cylinder turbo engine + motor (mild hybrid) |
2WD | 1,838,100 yen | |
| 4WD | 1,972,300 yen |
A word from the editorial department
The Suzuki Hustler has maintained a strong sales and production volume, and has established a solid position in the mini SUV market. The reasons for its popularity are diverse, including its unique design, excellent driving performance, comfortable interior space, and comprehensive safety features. We will continue to keep an eye on the developments of the Suzuki Hustler.
Hustler