For those of you who are looking to get the best deal on the popular Nissan minivan “Serena”. We will thoroughly explain the current discount market price for the Serena in 2024 and negotiation techniques to make a satisfying purchase. We have put together a detailed summary of discounts on the base price and points to consider when purchasing. We hope you will find this information useful when making your purchase.
The target discount amount is 400,000 yen in total
The vehicle price is 300,000 yen, with an option discount of 100,000 yen.
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First of all, how much has the Serena been discounted?
I looked up the current discount market price as of July 2024. I found that there was a lot of variation, and that it was possible to get a bigger discount than I had imagined.
| grade | Purchase date | Vehicle discount |
Option discount |
Total discount amount |
|---|---|---|---|---|
| Highway Star V | April 2024 | 50,000 yen | 50,000 yen | 100,000 yen |
| Highway Star V | February 2024 | 200,000 yen | 300,000 yen | 500,000 yen |
| LUXION | February 2024 | 450,000 JPY | 0 million yen | 450,000 JPY |
| Highway Star V | January 2024 | 200,000 yen | 200,000 yen | 400,000 yen |
The highest discount was 500,000 yen. Although this is just an average target, I would like to aim for a total discount of 400,000 yen, with 300,000 yen on the vehicle price and 100,000 yen on options .
Discounts on the “Serena” and tips for a successful, low-cost purchase
- Consider purchasing at the end of the fiscal year, or hold business negotiations around the end of each month.
- Consider rival models, compare and contrast three or so models, and even discuss them during sales negotiations.
- If you have a trade-in car, get it appraised by the dealer first, then get trade-in appraisals from three or more other companies, and sell it to the one that offers you the highest price.
- Check whether discounts are available for both the main unit and the options.
- If you buy on installment or lease, you may be able to save money on the total price if you consider options other than through a dealer.
- At the final stage, make an immediate decision at the desired price.
- Get quotes from different dealers
1. Consider purchasing and negotiate during the accounting period
Nissan’s financial statements are monthly “monthly settlement”, interim “interim” settlement at the end of September in the first half of the fiscal year, and end of March at the end of the fiscal year. The best times to look are June, September, December, and March, which are the quarterly settlements. At this time of year, salesmen are also eager to increase sales, so they may be willing to negotiate prices. They will work especially hard at the end of March at the end of the fiscal year!
2. Consider rival models and compare two or more models
Introducing a competitor into the mix will be a bargaining chip in your sales negotiations. As a sales person myself, I understand that if a competitor enters the mix, you will be forced into a price war. Also, it will convey to the other party that you intend to purchase in the near future, which will give you a reason to lower the price.
Serena’s competitors
Competing models within Nissan are not acceptable. For example, you may be torn between the Serena and the Elgrand. Be sure to get quotes for products of the same class from other manufacturers and make sure you are considering them.
Serena and competitors Recommended models
The following models have the perfect body size and lineup to compete with other models. It may take time, but please try to get quotes from other companies at the dealership. However, what often happens is that when you get quotes from other companies, you may find that the other company’s products are discounted or the products are better, so you end up deciding not to buy them. It is also important to know other companies.
- Toyota Noah
- Toyota Voxy
- Honda Stepwagon
3. Trade-in vehicle appraisal
If you currently have a car, think about how to sell it for as much as possible when you part with it. When you ask for a quote for the Delica D:5, be sure to also ask for a trade-in appraisal. Using the appraisal amount given by the dealer as a base, get quotes from at least four other companies and consider selling it. This is essential.
Reasons and experiences
I have had both good and bad appraisals from dealers, but of course, it is necessary to compare with other companies. For example, in one case where I sold a Prius that I had been driving for two and a half years, the difference was 640,000 yen.
- Dealer: 1.66 million yen Condition: If you can pick it up next week
- Company A 2.23 million yen Condition: If you can pick it up next week
- Company B 2.3 million yen Condition: If you can pick it up next week
- Company C 2.3 million yen OK until the next car is delivered
4. Check whether discounts are available for the main unit and options
For example, the discount amount is often larger if you purchase the main unit and options than if you purchase only the main unit and have almost no options. The reason is that you can receive a discount on both the main unit and the options. That’s why the discount amounts for the “main unit price” and the “option price” are listed above. However, the total cost will naturally increase if you add more options, so be sure to select and add the equipment you want before getting a discount. It will naturally be more expensive if you add everything.
5. If you buy on installment or lease, you may be able to save money on the total price by considering options other than through the dealer.
For example, let’s say the “Highway Star V” costs 4 million yen including all expenses. This is a simulation of what would happen if you prepared 1 million yen and borrowed 3 million yen.
- Borrowing amount: 3 million yen
- No down payment
- Bonus payment 0
If you calculate the difference in interest rates under the above conditions, you will see a huge difference in the total repayment amount. If you borrow 3 million yen for 10 years at 5.5%, you will end up paying an extra 900,000 yen, but if you borrow 3 million yen for 10 years at 2.5%, you will only pay an extra 400,000 yen, a difference of 500,000 yen.
If the interest rate (annual) is 5.5%
| Loan period | Monthly repayment amount | Total repayment amount |
|---|---|---|
| 3 years | 90,587 yen | 3,261,131 yen |
| 5 years | 57,303 yen | 3,438,168 yen |
| 7 years | 43,110 yen | 3,621,187 yen |
| 10 years | 32,557 yen | 3,906,877 yen |
If the interest rate (annual) is 2.5%
| Loan period | Monthly repayment amount | Total repayment amount |
|---|---|---|
| 3 years | 86,584 yen | 3,117,008 yen |
| 5 years | 53,242 yen | 3,194,492 yen |
| 7 years | 38,967 yen | 3,273,218 yen |
| 10 years | 28,280 yen | 3,393,641 yen |
Car Loan Popularity Ranking
| Loan companies | Interest rate (annual rate) | Interest Rate Structure |
|---|---|---|
| Mitsubishi UFJ Bank | 1.500% to 2.450% | Variation |
| Sompo Japan | 1.400% to 3.950% | Fixation |
| Bank of Yokohama | 0.900% to 2.400% | Variation |
| Chiba Bank | 0.850% to 2.400% | Variation |
| Joyo Bank | 0.850% to 2.750% | Variation |
Important points to note
Cheap car loans from banks have the strictest screening, followed by dealership affiliated loans, but the interest rates are higher. The more lenient the screening from other financial institutions, the higher the interest rates tend to be.
6. At the final stage, make an immediate decision at the price you want.
If they don’t offer the discount you want, try telling them your desired price. If they say you’ll sign the contract today if you want that amount, and if they still can’t offer you the discount you want, you’ll just have to accept that it’s the best they can do.
7. Get quotes from different Nissan dealerships
I’m sure there is a Nissan store near you. There are also many other companies. For example, if you are in Chiba, after talking to Nissan Prince Chiba, if you get a quote again at Nissan Satio Chiba, the price may change. This happens because the companies are completely different. So, try again at another Nissan dealership with which you have no capital relationship.
example
- Nissan Prince Chiba
- Nissan Satio Chiba
- Chiba Nissan
Nissan also operates under different names.
Those who insist on asking for the desired price
If you find it difficult to bargain, you might want to look for a used car, which are more affordable than a new car.
A word from the editorial department
The discount on the Serena can vary greatly depending on the negotiation. Take into consideration the market price and negotiation techniques to purchase at a price that satisfies you.
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