The Ariya is Nissan’s flagship electric vehicle (EV) model. Its innovative technology and sophisticated design have attracted a lot of attention. But how are the Ariya’s sales and production numbers changing? In this article, we will take a detailed look at the current state of sales and production of the Ariya and consider its future.
Ariya sales figures: not all smooth sailing
Sales of the Ariya began in mid-2022. Initially, due to its innovative concept and high level of perfection, many pre-orders flooded in. However, due to the global semiconductor shortage and delays in parts supply, production was significantly delayed. This prolonged the wait time for delivery and affected sales numbers.
In 2023, the production system was strengthened and parts supply was stabilized, and sales volume gradually showed signs of recovery. However, the situation still remains well below initial expectations. Sales volume in 2024 is also expected to decline slightly.
Sales volume in 2022
Nissan Ariya’s annual crossover SUV sales for 2022 were 3,285 units .
| Date | Sales volume |
|---|---|
| January 2022 | 0 units |
| February 2022 | 27 units |
| March 2022 | 689 units |
| April 2022 | 789 units |
| May 2022 | 811 units |
| June 2022 | 328 units |
| July 2022 | 182 units |
| August 2022 | 71 units |
| September 2022 | 86 units |
| October 2022 | 59 units |
| November 2022 | 26 units |
| December 2022 | 217 units |
| total | 3,285 units |
Nissan Ariya registration numbers Source: Japan Automobile Dealers Association
Sales volume in 2023
Nissan Ariya crossover SUV sales for 2023 were 7,634 units.
| Date | Sales volume |
|---|---|
| January 2023 | 438 units |
| February 2023 | 186 units |
| March 2023 | 1,101 units |
| April 2023 | 1,102 units |
| May 2023 | 1,296 units |
| June 2023 | 1,083 units |
| July 2023 | 507 units |
| August 2023 | 433 units |
| September 2023 | 671 units |
| October 2023 | 258 units |
| November 2023 | 429 units |
| December 2023 | 130 units |
| total | 7,634 units |
Nissan Ariya registration numbers Source: Japan Automobile Dealers Association
Sales volume in 2024
Sales in the first half of 2024 are expected to be lower than those in 2023.
| Date | Sales volume |
|---|---|
| January 2024 | 67 units |
| February 2024 | 43 units |
| March 2024 | 243 units |
| April 2024 | 248 units |
| May 2024 | 147 units |
| June 2024 | 354 units |
| total | 1,102 units |
Nissan Ariya registration numbers Source: Japan Automobile Dealers Association
Ariya production volume: Overcoming challenges and moving towards increased production
The Ariya is produced at Nissan’s main plant, the Tochigi Plant, but due to the aforementioned parts supply issues and the complexity of the production process specific to EVs, production capacity has not been fully utilized.
To overcome these challenges, Nissan is actively working to expand and streamline its production lines, diversify parts procurement, etc. As a result, production volume will increase from the second half of 2023, which will also help to eliminate delivery wait times.
Aria’s Future: Towards Further Growth
The Ariya is an important model in Nissan’s EV strategy, and its success will have a major impact on the future spread of EVs. The trends in sales and production volumes show that the Ariya still has many challenges to overcome.
However, Nissan sees great potential in the Ariya and is actively working to further expand sales, including by increasing production capacity, expanding its sales network, and developing charging infrastructure.
Furthermore, by taking advantage of its advanced technological capabilities and advanced features, the Ariya is expected to further evolve in areas such as autonomous driving technology and connected car services. These technological innovations will further enhance the appeal of the Ariya and lead to increased sales.
A word from the editorial department
The progress of sales and production volume of the Ariya has not always been smooth sailing, but thanks to Nissan’s tireless efforts, the situation has been steadily improving.
The Ariya is the culmination of Nissan’s EV technology, and its future looks bright. Keep an eye on future sales trends and technological innovations.
Nissan