Isuzu has now withdrawn from the domestic market, but there are still strong hopes for the return of the once popular SUV “Bighorn”. The new “Bighorn” is expected to undergo a full model change after 2026. If it comes to fruition, it will be the first return in 24 years. Digital artist Theottle recently released a CG image of what it will look like, which has further heightened expectations. Will the Bighorn really return?
Isuzu’s current position: Presence in overseas markets
Isuzu withdrew from the domestic passenger car market in 2002, but has a strong presence overseas, especially in emerging markets, with its pickup truck ” D-MAX ” and other models. This suggests that it is not impossible for the company to re-enter the Japanese market.
The Big Horn was a pioneer of the SUV boom.
The first-generation Big Horn appeared in 1981 and became a driving force behind the subsequent SUV boom. Even before the appearance of popular models such as the Toyota Hilux Surf and Mitsubishi Pajero, the Big Horn was highly regarded as an SUV that combined authentic off-road performance with comfort.
CG projection of the new Big Horn
Isuzu Bighorn
The CG image released by digital artist Theottle is based on the Honda Pilot and incorporates design elements from the second-generation Bighorn. With large headlights and a half-cup grille, it gives off a powerful yet sophisticated impression.
Electrification of powertrains will lead to further evolution
The new Bighorn’s powertrain is expected to be equipped with the Honda Pilot ‘s 3.5-liter V6 engine and AWD system. With the introduction of electrification technology, we can expect a powerful driving performance with a maximum output of over 300 horsepower.
Hopes for a revival after 2026
Even if Isuzu re-enters the domestic market and resumes in-house development and production, it is expected that this will not happen until 2026 at the earliest. However, as the revival of Toyota’s Land Cruiser 70 shows, the revival of a popular model can become a big topic and contribute greatly to improving the brand image. The arrival of the new Bighorn may be a signal for Isuzu’s revival.
A word from the editorial department
The revival of the Isuzu Bighorn is a dream come true for many car fans. This CG image of what it will look like has only heightened those expectations.
There is no doubt that Isuzu’s re-entry into the domestic passenger car market would be a big topic of conversation, but it is also true that there are many challenges to overcome before this can happen.
Still, as the revival of Toyota’s Land Cruiser 70 shows, the passion of users can sometimes sway the decisions of manufacturers.
With hopes of the Bighorn’s revival in mind, let’s keep an eye on Isuzu’s future developments.
Photos and information provided by: APOLLO NEWS SERVICE