The Daihatsu Move is synonymous with minicars. What are the sales and production figures that prove its popularity? In this article, we will delve into the sales and production records of the Move and uncover the secret behind its popularity.
Move sales numbers remain at the top
The Move’s sales have remained at the top of the minicar market for many years. According to data from the Japan Automobile Dealers Association (JADA), the total annual sales volume for the series in 2023 was approximately 100,000 units, making it one of the most popular minicars in the industry.
Sales volume in 2022
Annual sales of the Move in 2022 totaled 94,838 units .
| Date | Move Move Custom sales volume |
Move Canvas sales volume |
|---|---|---|
| January 2022 | 3,106 units | 4,771 units |
| February 2022 | 1,748 units | 3,489 units |
| March 2022 | 2,439 units | 5,843 units |
| April 2022 | 2,180 units | 4,936 units |
| May 2022 | 2,749 units | 3,321 units |
| June 2022 | 3,947 units | 3,970 units |
| July 2022 | 4,635 units | 4,038 units |
| August 2022 | 3,064 units | 3,537 units |
| September 2022 | 4,064 units | 3,485 units |
| October 2022 | 3,967 units | 5,161 units |
| November 2022 | 3,788 units | 6,851 units |
| December 2022 | 3,316 units | 6,433 units |
| total | 39,003 units | 55,835 units |
Daihatsu Move registration numbers Source: Japan Automobile Dealers Association
Sales volume in 2023
Annual sales of the Move in 2023 will be 104,557 units .
| Date | Move Move Custom sales volume |
Move Canvas sales volume |
|---|---|---|
| January 2023 | 3,068 units | 7,170 units |
| February 2023 | 2,867 units | 7,174 units |
| March 2023 | 3,494 units | 9,098 units |
| April 2023 | 2,892 units | 7,118 units |
| May 2023 | 3,003 units | 5,190 units |
| June 2023 | 3,566 units | 7,451 units |
| July 2023 | 1,142 units | 5,649 units |
| August 2023 | 445 units | 6,647 units |
| September 2023 | 381 units | 8,034 units |
| October 2023 | 139 units | 7,749 units |
| November 2023 | 89 units | 7,203 units |
| December 2023 | 31 units | 4,957 units |
| total | 21,117 units | 83,440 units |
Daihatsu Move registration numbers Source: Japan Automobile Dealers Association
Sales volume in 2024
June 29, 2023: End of production. After that, only the current stock will be sold, and sales will end when the stock runs out. July 24, 2023: End of sales, and end of listing on Daihatsu’s official website.
| Date | Move Move Custom sales volume |
Move Canvas sales volume |
|---|---|---|
| January 2024 | 2 units | 2,609 units |
| February 2024 | 3 units | 1,204 units |
| March 2024 | 3 units | 668 units |
| April 2024 | 0 units | 225 units |
| May 2024 | 1 unit | 748 units |
| June 2024 | -Units | 3,622 units |
| July 2024 | -Units | 5,083 units |
| total | 9 units | 14,159 units |
Daihatsu Move registration numbers Source: Japan Automobile Dealers Association
The monthly sales target for the Move is 12,000 units (announced at the time of the full model change in December 2014). The monthly sales target for the Move Canvas is 6,500 units (announced at the time of the full model change in July 2022). As of August 2024, sales are below the target.
Move production volume: Maintain domestic production
The Move is mainly produced at Daihatsu’s domestic factories. Daihatsu is focusing on a stable supply of high-quality products by concentrating the production of minicars in Japan. Although the specific production volume has not been disclosed, it is estimated from the sales volume that more than 100,000 units are produced annually.
The secret behind Move’s popularity: Its appeal in meeting diverse needs
The Move has maintained its popularity for many years because it has the appeal of meeting a variety of needs. The secret to its popularity is its product quality that meets the needs of users, such as spacious interior space, excellent fuel efficiency, and comprehensive safety equipment. In addition, the wide range of grades and diverse body colors are also popular with many users.
A word from the editorial department
The Move is a representative model of the minicar market, both in terms of sales and production volume. It is expected to continue to evolve to meet user needs and lead the minicar market.