The Daihatsu Mira e:S has been popular with many users for many years as a model that offers an excellent balance between fuel efficiency and price among minicars. In this article, we will explore the reasons for its popularity by taking a closer look at the sales and production figures of the Mira e:S.
Sales volume results
According to the latest data, the Mira e:S is ranked 12th in the minicar sales ranking for August 2024. Although sales are lower than higher-end models, it shows that it maintains stable popularity.
Looking back at past sales figures, we can see that Mira e:S has always recorded stable sales figures and has established a solid position in the minicar market. In particular, during periods of rising gasoline prices, its excellent fuel efficiency attracts attention and sales tend to increase.
Sales volume in 2022
Mira e:S annual sales in 2022 were 57,401 units .
| Date | Mira e:S sales volume |
|---|---|
| January 2022 | 3858 units |
| February 2022 | 5,383 units |
| March 2022 | 7185 units |
| April 2022 | 5,486 units |
| May 2022 | 4517 units |
| June 2022 | 4139 units |
| July 2022 | 2,398 units |
| August 2022 | 2,650 units |
| September 2022 | 5,701 units |
| October 2022 | 6,543 units |
| November 2022 | 5,353 units |
| December 2022 | 4,188 units |
| total | 57,401 units |
Daihatsu Mira e:S Registration Number Source:Sales report for new light four-wheeled vehicles by common name (All Japan Light Vehicle Association)
Sales volume in 2023
The annual sales volume of Mira e:S in 2023 was 59,330 units .
| Date | Mira e:S sales volume |
|---|---|
| January 2023 | 4,131 units |
| February 2023 | 4,402 units |
| March 2023 | 5,882 units |
| April 2023 | 4,875 units |
| May 2023 | 4,349 units |
| June 2023 | 4,759 units |
| July 2023 | 3,854 units |
| August 2023 | 3,592 units |
| September 2023 | 4,751 units |
| October 2023 | 4,836 units |
| November 2023 | 4,847 units |
| December 2023 | 4,700 units |
| total | 54,978 units |
Daihatsu Mira e:S Registration Number Source:Sales report for new light four-wheeled vehicles by common name (All Japan Light Vehicle Association)
Sales volume in 2024
The numbers are likely to be similar in 2023.
| Date | Mira e:S sales volume |
|---|---|
| January 2024 | 2,480 units |
| February 2024 | 1,562 units |
| March 2024 | 3,013 units |
| April 2024 | 3,340 units |
| May 2024 | 3,928 units |
| June 2024 | 3,917 units |
| July 2024 | 3,705 units |
| total | 21,945 units |
Daihatsu Mira e:S Registration Number Source:Sales report for new light four-wheeled vehicles by common name (All Japan Light Vehicle Association)
Production volume results
Although no official data on Mira e:S production volume has been released, judging from sales figures, it is believed that a stable production system has been established. The monthly sales target for the model when it is released in May 2017 is 9,000 units, and although delivery dates may fluctuate depending on production conditions, Daihatsu is adjusting production to meet customer expectations.
By flexibly adjusting production numbers according to demand, they are able to meet market needs.
About Mira e:S
Daihatsu released the new Mira e:S fully remodeled on May 9, 2017. It adopts a D monocoque (lightweight, high-rigidity body). The new Tanto/Tanto Custom was released on November 30, 2016 with a minor change. The Mira e:S will also be equipped with Smart Assist III, which was first installed on the Tanto. It adopts the world’s smallest stereo camera with a left-right camera spacing of 80mm. It is pedestrian-compatible and has a wider operating speed range than before. It is equipped with two corner sensors on the front and rear of the vehicle. It has been further lightened by about 80kg (from 730kg in the old model to a maximum of 650kg). It has improved aerodynamic performance and achieved a Cd value of 0.32. For exterior parts, the front fenders, back door, C-pillar garnish, etc. are made of plastic to reduce weight, and the transmission and engine have been improved. The JC08 mode fuel efficiency of 35.2km/L is unchanged from the old model, but the actual fuel efficiency has been improved.
LED headlamps and LED taillamps are standard on the G “SAIII” and X “SAIII”. Eco power generation control, eco idling stop before stopping, scroll type air conditioner compressor, “seat heater (driver’s seat / passenger seat)” are exclusive to the G “SAIII”. The first light car to adopt a “switch type back door opener” on the back door.
New Mira e:S Specifications
| Specifications | Mira e:S |
|---|---|
| full length | 3,395mm |
| Width | 1,475mm |
| Height | 1,500mm |
| Wheelbase | 2,455mm |
| engine | Inline 3 DOHC 660cc |
| Maximum power | 49hp/6,800rpm |
| Maximum torque | 5.8kgm/5,200rpm |
| Vehicle weight | 650kg |
Reasons for the popularity of Mira e:S
The reasons why Mira e:S has been popular with many users for so many years include the following:
- Excellent fuel economy: It boasts top-class fuel economy among compact cars, making it popular as a car that is easy on the family budget.
- Low price: It is inexpensive among minicars and is popular with a wide range of people as it is an affordable car.
- Compact body: Easy to drive even on narrow roads, and its maneuverability is an attractive feature.
- Sufficient equipment for everyday use: The price has been kept low by pursuing simplicity while still being equipped with sufficient equipment for everyday use.
A word from the editorial department
The Daihatsu Mira e:S is a compact car that combines excellent fuel efficiency with a low price, and is consistently popular. It will continue to be supported by many users in the future, thanks to its practicality and economy.
We hope this article has helped you understand more about the Daihatsu Mira e:S sales and production numbers and why it is so popular.
Mira e:S