The BMW X1 is a compact SUV that combines urbane, sophisticated design with sporty driving performance. However, compared to domestic SUVs, it has to be said that it is slightly inferior in terms of sales. Why is the BMW X1 difficult to evaluate in Japan? We will analyze the reasons from various angles and explore the reasons for its defeat in comparison with domestic SUVs.
Why is the BMW X1 said to be unpopular?
There are several reasons why the BMW X1 has not gained explosive popularity in Japan.
- Pricing: The BMW X1 is priced higher than domestic SUVs. Therefore, consumers who value cost performance may find it difficult to afford.
- Brand image: BMW has a strong image as a luxury car brand, which may make it seem inaccessible to some consumers.
- Size: The BMW X1 is classified as a compact SUV, but some people may find it a bit too large considering the road and parking conditions in Japan.
Reasons for its failure compared to domestic SUVs
Compared to domestic SUVs, the BMW X1 is thought to have some weaknesses.
- Fuel economy: Many Japanese SUVs are equipped with hybrid systems and have excellent fuel economy. The BMW X1 may be inferior to Japanese SUVs in terms of fuel economy.
- Interior space: Domestic SUVs, which are popular in Japan, are designed with an emphasis on spacious interior space and a comfortable ride. The BMW X1 pursues sporty driving performance, so it may not be as spacious or comfortable as domestic SUVs.
- Dealer network: Japanese car manufacturers have extensive dealer networks across the country and have comprehensive after-sales maintenance and support systems. BMW’s dealer network is smaller than that of Japanese car manufacturers, so consumers living in rural areas may feel uneasy about the after-sales support.
BMW X1 specs
| Specifications | BMW X1 xDrive20d M Sport |
|---|---|
| full length | 4,500mm |
| Overall width | 1,835mm |
| Height | 1,625mm |
| Wheelbase | 2,690mm |
| engine | 2.0L inline 4-cylinder DOHC diesel + motor |
| Maximum power | 110kW (150hp) / 4,000rpm |
| Maximum torque | 360Nm (36.7kgm) / 1,500-2,500rpm |
| Motor maximum output | 14kW (19hp) / 5,000rpm |
| Motor Max Torque | 55Nm (5.6kgm) / 0-2,000rm |
| System total maximum output |
120kW (163ps) |
| System total maximum torque |
400Nm (40.8kgm) |
| WLTC mode fuel economy | 19.5km/L |
High new car prices and financial burden
The new car price of the BMW X1 is set higher than that of domestically produced SUVs. This is because BMW is generously investing in high-quality materials and advanced technology in order to maintain its image as a luxury car brand. However, this price setting is a hurdle to purchase for some consumers, and is a factor that makes them feel financially burdened.
Reliability and failure frequency issues
Many consumers have the impression that the BMW X1 breaks down more frequently than domestic SUVs. In particular, there are many complaints about problems with the electrical system and sensors. These breakdowns can be expensive to repair, which can be a big burden for owners.
Reasons for low market evaluation
The BMW X1 has a reputation for being expensive as a new car and having a high rate of breakdowns, so its price tends to fall easily even in the used car market. While this can be an attractive option for consumers, it also has the disadvantage of lowering the price when selling for new car owners.
Differences in popularity and reviews of the BMW X1
Although the BMW X1 does not sell as well as domestic SUVs, its attractive design and sporty driving performance have attracted many fans. However, some consumers have pointed out the high frequency of breakdowns and high maintenance costs.
Positioning as an urban crossover SUV
The BMW X1 is positioned as an urban crossover SUV that combines urban and stylish design with sporty driving performance. This concept has gained a certain amount of support, but it may not be appealing to consumers who are more outdoor-oriented or who want a spacious interior.
User reviews and pros and cons
Many BMW X1 users have given positive feedback, such as “I like the design,” “The driving performance is fun,” and “It has a full range of advanced safety features.” On the other hand, there are also many negative opinions, such as “It breaks down a lot,” “The maintenance costs are high,” and “It has poor fuel economy.”
Comparison with domestic SUVs
Compared to domestically produced SUVs, the BMW X1 has noticeable disadvantages in terms of price, reliability, maintenance costs, etc. However, it also has many attractive features that domestically produced SUVs do not have, such as design, driving performance, and advanced safety features.
Price competition with Toyota and Nissan
Harrier
Domestically produced SUVs such as the Toyota Harrier and Nissan X-Trail are priced lower than the BMW X1 and appeal to a wide range of consumers. They are also attractive choices for consumers who value practicality, such as fuel efficiency and spaciousness.
Price of the current Toyota Harrier model
The Toyota Harrier is priced from 3,128,000 yen to 5,148,000 yen.
Gasoline engine model
| Model | engine | transmission |
Drive system |
Price (10%) |
|---|---|---|---|---|
| Z “Leather Package” |
In-line 4-cylinder 2.0L direct injection engine “Dynamic Force Engine” |
Direct Shift-CVT |
2WD (FF) | 4,338,000 yen |
| 4WD | 4,538,000 yen | |||
| Z | 2WD (FF) | 4,038,000 yen | ||
| 4WD | 4,238,000 yen | |||
| G | 2WD (FF) | 3,529,000 yen | ||
| 4WD | 3,729,000 yen | |||
| S | 2WD (FF) | 3,128,000 yen | ||
| 4WD | 3,328,000 yen |
Hybrid Model
| Model | engine | transmission |
Drive system |
Price (10%) |
|---|---|---|---|---|
| Z “Leather Package” |
Inline 4-cylinder 2.5L direct injection engine “Dynamic Force Engine” + motor |
Electric variable speed transmission |
2WD (FF) | 4,928,000 yen |
| 4WD (E-Four) | 5,148,000 yen | |||
| Z | 2WD (FF) | 4,628,000 yen | ||
| 4WD (E-Four) | 4,848,000 yen | |||
| G | 2WD (FF) | 4,119,000 yen | ||
| 4WD (E-Four) | 4,339,000 yen | |||
| S | 2WD (FF) | 3,718,000 yen | ||
| 4WD (E-Four) | 3,938,000 yen |
Price of the current Nissan X-Trail model
The X-Trail is priced from 3,601,400 yen to 4,752,000 yen.
| grade | engine | Passenger capacity |
Drive system |
New price (10%) |
|---|---|---|---|---|
| S | 1.5L inline 3-cylinder DOHC turbo + BM46 motor |
5 seater | 2WD | 3,601,400 yen |
| X | 1.5L inline 3-cylinder DOHC turbo + BM46 motor |
5 seater | 2WD | 3,840,100 yen |
| G | 1.5L inline 3-cylinder DOHC turbo + BM46 motor |
5 seater | 2WD | 4,451,700 yen |
| X 90th Anniversary Car | 1.5L inline 3-cylinder DOHC turbo + BM46 motor |
5 seater | 2WD | 4,043,600 yen |
| S e-4ORCE | 1.5L inline 3-cylinder DOHC turbo + BM46 motor + MM48 motor |
5 seater | 4WD | 3,851,100 yen |
| X e-4ORCE | 1.5L inline 3-cylinder DOHC turbo + BM46 motor + MM48 motor |
5 seater | 4WD | 4,140,400 yen |
| X e-4ORCE | 1.5L inline 3-cylinder DOHC turbo + BM46 motor + MM48 motor |
7 seater | 4WD | 4,271,300 yen |
| G e-4ORCE | 1.5L inline 3-cylinder DOHC turbo + BM46 motor + MM48 motor |
5 seater | 4WD | 4,752,000 yen |
| X e-4ORCE 90th Anniversary Model |
1.5L inline 3-cylinder DOHC turbo + BM46 motor + MM48 motor |
5 seater | 4WD | 4,343,900 yen |
| X e-4ORCE 90th Anniversary Model |
1.5L inline 3-cylinder DOHC turbo + BM46 motor + MM48 motor |
7 seater | 4WD | 4,474,800 yen |
Differences between failure rates and maintenance
The BMW X1 has the impression of having a higher breakdown frequency than domestic SUVs, but the actual breakdown rate varies greatly depending on the model and year. It is also said that BMWs can reduce the risk of breakdowns by performing regular maintenance.
Comparison of fuel efficiency and driving performance
Because the BMW X1 places emphasis on sporty driving performance, its fuel efficiency tends to be inferior to domestic SUVs. However, the latest model has improved fuel efficiency, and the gap with domestic SUVs is narrowing.
Why the BMW X1 is so cheap on the used car market
Used BMW X1 prices tend to be relatively low due to the high price of new cars and the image of frequent breakdowns. However, there are a number of complex factors that go into this.
Reasons for the sudden drop in used car prices
The main reasons for the sudden drop in used car prices for the BMW X1 include the decline in value of older models due to model changes, a large influx of vehicles into the used car market due to sluggish new car sales, and consumers avoiding the car due to its high frequency of breakdowns.
High maintenance costs and limited options
The BMW X1 tends to be more expensive to maintain than domestic SUVs. This is because genuine parts are expensive and there are many repairs that require specialized knowledge. In addition, there are few options for low-mileage vehicles and popular models on the used car market, so it can be difficult to find a vehicle that meets your desired conditions.
BMW X1 design and performance evaluation
The BMW X1 is attractive for its sophisticated urban design and sporty driving performance.
Interior and exterior design features
The BMW X1 features a sporty and sophisticated design that is characteristic of BMW. The exterior is filled with elements that give a sense of BMW’s identity, such as the kidney grille and L-shaped LED headlights. The interior combines high-quality materials and sophisticated design to create a luxurious space.
Engine performance and driving evaluation
The BMW X1’s powerful engine and sporty suspension settings provide a lively ride. It also has excellent cornering performance, providing driving pleasure that the driver will never tire of.
Body size and ease of driving
The BMW X1 is classified as a compact SUV, but considering the road and parking conditions in Japan, it is a little large in size. However, it has a small turning radius and is easy to maneuver, so even those who are not used to driving can drive it with confidence.
Latest model and evolution of BMW X1
X1
The BMW X1 has undergone a full model change in 2022 and has evolved into its third generation. The latest model has a completely new design, giving it a more sophisticated and stylish appearance. The interior has also become more luxurious and comfortable.
Prices and specs of the latest models
The latest model of the BMW X1 is priced from about 5.4 million yen. Two types of engines are available: a gasoline engine and a diesel engine, each of which has multiple grades.
New features and technological advances
The latest BMW X1 models are equipped with the latest driver assistance and infotainment systems, as well as a full range of convenience-enhancing features, such as an electric parking brake and an auto-hold function.
Initial user ratings and reviews
The latest model of the BMW X1 has been highly praised since its release. Customers have commented that the design is even more refined, the driving performance has improved, and the quality of the interior has been improved.
Evaluation of diesel engine models
The BMW X1 also has a diesel engine model in its lineup. Diesel engines are more fuel efficient than gasoline engines and offer more torque.
Highlights of fuel economy and driving performance
The BMW X1 diesel engine model achieves excellent fuel efficiency of 18.4km/L in WLTC mode. In addition, the powerful torque unique to diesel engines allows smooth starting acceleration and overtaking acceleration.
Environmental performance update
The BMW X1’s diesel engine complies with the latest exhaust gas regulations and has excellent environmental performance. In addition, the urea SCR system significantly reduces nitrogen oxide (NOx) emissions.
Diesel engine maintenance costs and risks
Diesel engines are more expensive than gasoline engines, so the vehicle price tends to be higher. Regular maintenance costs may also be higher. In addition, DPF (diesel particulate filter) replacement may be required, which can increase maintenance costs.
How to choose the model and grade of BMW X1
The BMW X1 is available in a range of gasoline and diesel engine models, each with different trim levels.
| grade | Price (10%) |
|---|---|
| sDrive18i M Sport | 5.4 million yen |
| xDrive20i M Sport | 6,040,000 yen |
| xDrive20i xLine | 6,040,000 yen |
| xDrive20d M Sport | 6.2 million yen |
| xDrive20d xLine | 6.2 million yen |
| M35i xDrive | 7.86 million yen |
New and used cars as options
New cars have the advantage of being equipped with the latest features and equipment and having comprehensive warranties, while used cars have the advantage of being cheaper than new cars.
Features and benefits of each grade
The grades of the BMW X1 vary depending on the equipment and price. For example, the “xLine” is characterized by an urban and sophisticated design, while the “M Sport” is characterized by a sporty interior and exterior and suspension.
Important points to consider when choosing a car model
When choosing the model and grade of the BMW X1, it is important to consider your lifestyle, budget, and the points you value. For example, if you value fuel efficiency, we recommend the diesel engine model, and if you want a sporty driving experience, we recommend the “M Sport” grade.
summary
The BMW X1 is an attractive SUV with a sophisticated design and sporty driving performance , but it has not yet gained explosive popularity in Japan due to its pricing, brand image, size, etc. Also, compared to domestically produced SUVs, it cannot be denied that it is inferior in terms of fuel efficiency, interior space, dealer network, etc.
However, the BMW X1 also has many unique charms that are not found in domestic SUVs. For example, its sophisticated design, sporty driving performance, and advanced safety technology will surely attract many drivers.
If you are considering purchasing a BMW X1, it is important to fully understand these advantages and disadvantages and choose a car that suits your lifestyle and needs.
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